New Mercy For Animals
Same Fight for Animals
Mercy For Animals
Mercy For Animals exists to end the greatest cause of suffering on the planet: the exploitation of animals for food, in particular, industrial animal agriculture, aquaculture, and fishing.
These forms of food production not only cause egregious animal suffering but have detrimental effects on the planet and people.
Mercy For Animals is dedicated to eradicating this cruel food system and replacing it with one that is not just kind to animals but essential for the future of our planet and all who share it.
Mercy For Animals’ vision is a world where animals are respected, protected, and free to pursue their own interests.
Mercy For Animals’ mission is to construct a compassionate food system by reducing suffering and ending exploitation of animals for food.
Our Core Values
Our circle of compassion is wide. It encompasses not only animals but all victims of industrial animal agriculture, aquaculture, and fishing. We hold one another and those who may not share our vision in our hearts.
Mercy For Animals aims to reduce the most suffering for the most animals. We evaluate and reevaluate our effectiveness. To optimize the impact of every donor dollar, we insist that our approach be data-driven, evidence-based, and maximally change-making.
Mercy For Animals holds animal abusers accountable. But we also hold ourselves accountable—to the utmost standards and to our word. We give credit where credit is due, and we value transparency.
Mercy For Animals works wherever farmed animals suffer the most. Our solutions must be global while regionally sensitive and adaptive. We foster autonomy of our regional operations yet remain a unified force.
Mercy For Animals encourages inventiveness and fresh thinking. We evolve with the times and leverage new technologies to maximize our impact. We support cell-based foods and other revolutionary approaches to constructing a compassionate food system.
Ending animal exploitation for food is a monumental mission. Mercy For Animals collaborates with others working to end it, whether or not their values match ours. We reach across the table to help those who exploit animals for food find alternatives and reduce suffering.
Mercy For Animals has established three key areas of focus necessary for achieving our mission and vision. These three pathways work together to create our impact: corporate engagement, government engagement, and movement capacity building.
These three focus areas will be the pillars of Mercy For Animals and guide our work for the foreseeable future. Our goals are as follows:
Drive and ensure enforcement of legislation, regulations, and government policies that reduce suffering of animals used for food and enable increased market share of plant-based and cell-based foods
Drive and ensure enforcement of corporate policies that reduce suffering of animals used for food and enable increased market share of plant-based and cell-based foods
Build the capacity, scale, and breadth of the animal protection movement so that it is inclusive, diverse, empowered, and well-equipped to achieve our mission